Empathy : a Crucial Skill for Marketers and PR Professionals
To understand Empathy, let’s consider a situation where we really don’t want to see 5-6 times advertisements while watching in a 30 minutes slot for news on national TV, whereas the buyers and sellers want that. It is interesting!
We walk into a big business meeting, set and get the daily, weekly, monthly and yearly targets for the products and for the company without even considering the pain areas consumers are facing. It is interesting! There are many more such examples. So what’s Empathy? Let’s see this pointwise.
1. It is an ability to put yourself in others shoes and looks
at the world from their point of view.
2. For Public Relations Professionals it is an opportunity to
think differently, for example, in Riya Chakraverty’s case different views are coming from
different perspectives. Some are seeing from Sushant’s family point of view and others from
Sushant’s point of view, some people are commenting and talking about Riya’s boldness
while facing various agencies involved and so on.
3. Take extra time to put yourself in the shoes of a customer or user and think, “What was the most compelling factor for her?” Then, take another slot to think like a
journalist and ask, “Is this digestible and interesting for viewers?”
4. Remember the mantra. Decrease the amount of selling your
content, increase the amount of time listening to and thinking about your customer’s
problems / challenges and then write content that expresses the organization’s
understanding, kindness and good will
5. More you think, analyze
and see from others point of view, the result will be different not standard.
One does not need to be a brain surgeon to understand surgery or a journalist
to know journalism to analyze and seeing from others point of view. It is all
about of little bit empathy.
6. Empathy improves customer’s loyalty. Managers & Organizations have been perceived as caring for others and gain respect. Leaders see corporate empathy for employees, customers, business partners and others as essential.
7. Empathy avoids issues & conflicts. It, helps teaming, improves confidence and foster
innovations. Empathy establishes a strong connection among customers
and sellers. Employees having strong empathy skills are also more productive
and loyal to the organization and people.
8. People want to feel loved and appreciated at work and if
you are not giving them that, you will not succeed as a leader. Take time from your
busy schedule, acknowledge the contribution of your team, communicate to your
team and provide feedback. Many
organizations have started engaging employees on a periodic basis at various
levels and analyzing the results and taking periodic action to increase the
retention period or avoid abrupt exits from the organization.
So, Empathy has given a new direction to the business! Let’s
be empathetic.
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