Empathy : a Crucial Skill for Marketers and PR Professionals
To understand Empathy, let’s consider a situation where we really don’t want to see 5-6 times advertisements while watching in a 30 minutes slot for news on national TV, whereas the buyers and sellers want that. It is interesting! We walk into a big business meeting , set and get the daily, weekly, monthly and yearly targets for the products and for the company without even considering the pain areas consumers are facing. It is i nteresting! There are many more such examples. So what’s Empathy? Let’s see this pointwise. 1. It is an ability to put yourself in others shoes and looks at the world from their point of view. 2. For Public Relations Professionals it is an opportunity to think differently, for example, in Riya Chakraverty’s case different views are coming from different perspectives. Some are seeing from Sushant’s family point of view and others from Sushant’s point of view, some people are commenting and talking about Riya’s boldness while facing various a