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Empathy : a Crucial Skill for Marketers and PR Professionals

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To understand Empathy, let’s consider a situation where we really don’t want to see 5-6 times advertisements while watching in a 30  minutes  slot for news on national TV, whereas the buyers and sellers want that. It is interesting! We walk  into  a big business  meeting , set and get the daily, weekly, monthly and yearly targets for the products and for the company without even considering the pain areas consumers are facing.  It is i nteresting! There are many more such examples. So what’s Empathy? Let’s see this pointwise. 1. It is an ability to put yourself in others shoes and looks at the world from their point of view. 2. For Public Relations Professionals it is an opportunity to think  differently, for   example, in  Riya Chakraverty’s case different views are coming from different perspectives. Some  are seeing  from Sushant’s family point of view and others from Sushant’s point of view, some  people are commenting and talking about Riya’s boldness while facing various a